Company
Series D ed-tech company working to scale a 1:1 tutoring offering
Problem
Despite normally achieving "inbox zero," the customer support team had a sudden backlog of 10,000 open Zendesk tickets and didn't know what was causing it.
Diagnostic Tools
Reviewed existing processes
1:1 interviews
Analyzed available data
Read sample tickets
Solutions
Implemented a categorization system for ongoing visibility into ticket topics
Created real-time dashboards so key metrics could be consistently monitored
Instilled a culture where metrics were reviewed & discussed daily to prevent spikes
Consistently communicated to senior leaders throughout project to instill confidence and improve morale
